Jon Simpson

Starbucks adds more locations for iPhone payment app

31 Mar 2010

Tap on the “Touch to Pay” button, and your Starbucks Card barcode will pop up on your iPhone/iPod Touch for the baristas to scan. Payments made with your virtual Starbucks card give you the same rewards as paying with a physical card.

Starbucks using their pre-paid card system in combination with a barcode on the iPhone to provide transactional support on the iPhone. It’s amazing they can do so relatively few stores (originally 16, now an additional 1,002) with this kludged system - surely the point of compromising by using a barcode is to make in-store adoption easier.