Jon Simpson

Apple's Design Process

17 Jan 2011

Every week, the teams have two meetings. One in which to brainstorm, to forget about constraints and think freely. As Lopp put it: to “go crazy”. Then they also hold a production meeting, an entirely separate but equally regular meeting which is the other’s antithesis. Here, the designers and engineers are required to nail everything down, to work out how this crazy idea might actually work.

Given the quality of output from Apple, notes about their process are a potential source of best practice in product design and iteration.