One day at the car dealer: Toyota with no heat; Mercedes with no GPS
If people remember their $25,000 Toyota with no heat or $35,000 Mercedes with no GPS they might be a lot more willing to try a new brand.
Technology in cars is at a strange place. There’s no good reason for it to be a £2,000 option to have the computer in your car talk properly to the computer in your pocket full of MP3’s - just that the market allows it. I’d love the current status quo to be under fire on this front, I think some brands working hard to put cutting edge tech in their entire range (Korean automakers perhaps?) could put the hurt on Mercedes, BMW & co. to stop charging astronomical sums for such functionality.